CTV power play

Now here's a real power play.....

CTV has taken advantage of rival CBC allowing the rights to the Hockey Night in Canada theme song to lapse, scooping up the rights themselves for use on TSN's (a CTV property) hockey broadcasts, amongst whatever other uses CTV wants to use the song for....the 2010 Vancouver Olympics are mentioned as one future use for sure.

So, after 39 years, CBC is now, officially, going to need a new theme song for HNiC. Next week they are expected to announce the details of a public contest to find the new theme music, with a grand prize of $100,000 to the winning entrant.